CFCU's Vision Statement: Transforming generations and communities. Simply. Personally.
What is a Vision Statement?
A Vision Statement is an inspiring, clear, and concise statement that reveals the character, beliefs, and core of an organization. It contains the aspirations of internal stakeholders and the hope of those who use the organization towards its purpose. Our Vision Statement is an enduring message that reflects the will of our employees, volunteers, and members.
What does it mean?
“Transforming” – one definition of transforming is changing in form or character. We want to change people’s lives for the better.
“Generations” indicates the ability to serve members at various stages of their life, and the ability for families of our current members to join the Credit Union.
"and" - small but important word that indicates inclusion.
“Communities” can be looked at very locally – for example, the “community of Cortland”; more broadly: “the Finger Lakes community”; or globally: “the New York State community,” or the “community of credit unions.” We will have an impact wherever our members and employees experience community.
“Simply” - Banking and personal finance are complicated. Caring is not. We strive to know our members on a more personal level, giving us the ability to provide them with relevant, easy-to-understand information that cuts through the clutter.
“Personally” - at our core is a passion to help members. If we can positively impact members as individuals, which impacts their families and communities, then we have accomplished our goal.
For examples of our Vision Statement in action, check out the 2015 Annual Report!